Have you ever wondered what the future of digital marketing will look like?
Many people have asked that question, and many people have tried to answer it. One thing is for sure - in 2022, everything is going to change. Yes, even visuals. If you are not taking advantage of these trends now, then you are missing out on a huge opportunity! Read on to find out more about the top 5 visual marketing trends for 2022.
Trend #01: More Video Content
Video content is becoming increasingly popular, and in 2022 it will become even more popular. Why? Because video is an incredibly effective way to communicate with your audience. Not only is it visually appealing, but also it allows you to convey a lot of information in a short amount of time. If you want to stay ahead of the curve, then you need to make more marketing videos.
Trend #02: Vertical Content
So, how can you design a great mobile experience? Let’s see. Vertical content is not a myth and here's why: On average, people hold their phones in portrait orientation at an angle of 30° from the ground when they read information on their phone screens. That means that most users will have to turn their head slightly one way or another to be able to see your text correctly. Also, many viewers rotate their screen vertically for better reading comfort or because it allows them to use both hands while holding the device. It all comes down to simple ergonomics - we want our eyes and neck relaxed as much as possible while viewing digital devices since taking care of our health also includes caring about what we look at all day long.
It drives the full attention of the user and doesn’t allow the user to be distracted by other types of content.
Trend #03: The Emergence of Augmented Reality
Augmented reality has been around for a while, but it is only now starting to gain traction. In 2022, augmented reality will be one of the most important marketing tools that you have at your disposal. With augmented reality, you can create truly immersive experiences for your customers that they will never forget.
Trend #04: Animated Videos are the New Black
Have you noticed that companies like Coca Cola have been marketing their products with animated video content? This is because animation has a number of benefits over live action marketing. One benefit is that it allows marketers to create highly engaging and memorable (and shareable) marketing content, while another advantage is the fact that there will be no copyright issues. Keep this in mind if you want your brand to stand out from the competition.
Trend #05: The Rise of User-Generated Content
User-generated content (UGC) has been around for a while, but in 2022 it will become even more popular. Why? Because UGC is a great way to connect with your audience. When your customers create content about your brand or product, it helps to build trust and loyalty between them and your brand. So make sure that you are encouraging your customers to create content about your brand!
Visual communication continues to be a driving force in the content marketing arena. We’re seeing more marketers and businesses embrace the benefits of using visuals across their marketing channels. This is one strategic move that is going to become more crucial every year.
Do you have any other marketing insights to share about visual content? Have success stories about using visuals in your marketing strategy? We’d love to hear all about it. Leave us a comment and share your visual content story with us.