Today's e-commerce landscape is full of direct-to-consumer brands that have gained significant traction through the use of stunning visual content. Using visuals to drive purchases isn't new, but in years past, it was something only big brands could really do well. The low barrier to entry enabled by technology has allowed entrepreneurs with great ideas to grow their businesses into household names—all while leveraging compelling imagery along the way. Video has become an inc

While well-optimized media is essential, so is your campaigns’ creative. These elements of strategy go hand in hand as creative directly influences the success of your media. If you’re not taking the time to create a strong creative strategy, then your business will suffer. By following these tips, you can create a creative strategy that will help your campaigns succeed. As a result, your campaigns will fall short and you’ll miss out on potential opportunities to increase re