Creative Direction, Photo & Video Production, Copywriting
Disruptive Digital Agency
Our challenge was to create a captivating campaign that resonated with Hyundai's target audience and drove interest in their Spring Tire Sales Event. We needed to strike a balance between showcasing the excitement of driving and conveying the practical benefits of Spring tires, all while adhering to Hyundai's brand identity.
The essence of 'Good Bye Winter' lies in empowering Hyundai owners to welcome spring with confidence, to embark on new adventures while prioritizing safety behind the wheel. It's about inviting our community to optimize their driving experience, making every journey not just freeing, but secure. Because with the right tires, every road becomes a gateway to adventure and safety