fuses insight and transformational thinking to determine the character
and tone of a brand, as well as drivers of relevance and differentiation.
creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Essentially, it is the outline or blueprint of how the end goals will ultimately be met.
Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. Within the context of that assignment, any ad that is then created should conform to that strategy, even if you switch agencies. A creative strategy contains moving parts. Each of these parts plays an integral role in meeting the goals that are set. The moving parts consist of detailed market research, an imaging plane, and effective strategic delivery.
creative content strategies
how you decide to introduce your brand to the world is one of the most important business decisions you will make. Even after a successful introduction, how you continue to present your brand’s image on an on-going basis is key to its success. Developing a brand’s creative strategy requires an investment of time, energy, and a portion of your marketing budget.
what we know from content marketing research is that the industry is all about psychology.
when you make your customers feel happy, they react in a positive way to you and your brand.
your customer base wants to hear from you, especially when they have questions, be accessible.
re-invent the old
if you feel too traditional to really change, consider that traditional brands reinvent themselves all the time. Often, legacy brands use modern photography to emphasize both the classic feel of an established brand and the modern use of their products.
be the expert
customers can detect inauthentic people so be an innovator in your sphere and talk about what you know.
If you do, people will trust, and gravitate, to you.