Creative Strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Essentially, it is the outline or blueprint of how the end goals will ultimately be met.

Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. Within the context of that assignment, any ad that is then created should conform to that strategy, even if you switch agencies. A creative strategy contains moving parts. Each of these parts plays an integral role in meeting the goals that are set. The moving parts consist of detailed market research, an imaging plane, and effective strategic delivery.